Service Unit PR Managers
Girl Scout Service Unit Public Relations Mangers (SUPR):
A select team of volunteers skilled in communications and writing can serve in each Service Unit. This SUPR can draft a press release, develop a blog, contact council when appropriate and more! Local papers want local stories, so your content and photos can be featured in your town papers and other news sources.
Positive media coverage is one of the best ways to promote the non-stop fun, amazing opportunities and tangible benefits today’s girls experience in Girl Scouting. When we share our Girl Scout news and activities it:
- Increases our visibility in the community
- Promotes our brand and signals value for the Girl Scout Program
- Boosts our membership
- Increases financial support
What’s the challenge? At Girl Scouts of Central & Southern NJ, we do our best to report the interesting stories, latest news and important information relating to Girl Scouting within our nine counties, but, with over 37,000 girl and adult members, it would take considerable resources in staff time, energy and funding to issue media releases on everyone’s activities! That’s where YOU come in! As a Girl Scout PR Volunteer, you can promote your Girl Scout troop’s news and activities in local media. The materials below are designed to support you, our SUPR team!
The most important question to ask before you write a release is: IS IT NEWS? While many of your Girl Scout activities are interesting, not all are going to be newsworthy. Reporters and editors are inundated with press releases and they’re going to review your submission for its news value to determine whether or not it gets into their publication.
Press Release Templates
Representing Girl Scouts:
When a Girl Scout or Girl Scout volunteer is representing Girl Scouts in any way they must behave in an appropriate, mature manner that fairly represents the Girl Scout Movement. If a Girl Scout and/or Girl Scout volunteer acts in violation of this procedure, they may lose their membership privileges.
If an emergency situation occurs, Girl Scouts and volunteers must follow the GSCSNJ Emergency Procedures which include making NO statement of ANY KIND to the media. Do NOT give out any names or information. Ask the media to contact Natasha Southerland, Chief Communications Officer at 800-582-7692 ext 121.
Including a picture with your release increases the chances that your news will get printed! Here are some helpful tips:
- Take pictures that support your event and try to take a lot of pictures so you will have many shots to select from.
- Unless your intent is to wow people with the number of girls you can put in a straight line… avoid those dull group shots if you can. The group shot has its place but action shots are more fun and can make your event look more interesting. Get in close to capture faces and girls doing something!
- Only submit bright, focused, good quality photos. Pictures should be saved as Jpegs or TIFs and be at least 300 dpi (dots per inch).
Don’t forget to keep GSCSNJ in the loop – we want to know about the great things your girls are doing! Please copy your release to Donna Lindsay, Interactive Marketing Manager, firstname.lastname@example.org.