Brand & Graphic Guidelines

About the Girl Scout Brand:

Girl Scouts is a well-loved, iconic brand. Few brands are able to be identified by a color or shape. The Girl Scout brand is easily recognizable and is associated with our brand values—leadership, sisterhood , inclusion and tradition. All Girl Scout products, and the images and phrases featured on our products serve to raise Girl Scout brand voice, mission and visibility. With the following information we hope to create public awareness about our brand. Internally we want to ensure our members know how to use the Girl Scout brand and its symbols properly. We strive to maintain brand constancy, which will help uphold our brand value and protect against unauthorized, inconsistent and unlicensed use of the Girl Scout brand. Through the Girl Scout brand we want to communicate that Girl Scouting is the opportunity to provide every girl access to life-changing experiences that inspire her to do something BIG.

Graphic Guidelines:

The Girl Scout identity is more than just a “logo”. The Girl Scout brand is a system of marks, typefaces, color, layout schemes and more.

Color Pallet

Girl Scout Trefoil

Girl Scout Service Mark

Positioning

Girl Scout Brand Images

To browse and download a sample of stock images available for your use in a recruitment, communications or local marketing effort please visit our Flickr Album.

If you are looking for a specific type of photograph or need permission to use the Girl Scout service mark image on virtual or print media, please contact Lisa Jones, Technical Communications Specialist at ljones@gscsnj.org.